Brand and packaging design for New Zealand’s first premium golf ball.
A disruptive brand and packaging design for New Zealand’s first direct-to-consumer golf ball. Aotearoa based start-up Vollē Golf is shaking the golf industry up with a combination of high-performance products, eye-catching packaging and a truly kiwi approach to innovation. The name Vollē (pronounced ‘vo-lee’) was adapted from the French words ‘vol’ or ‘volé’ meaning to fly or take flight. The brand logotype was developed to capture a sense of flight and speed (two key elements of golf performance) through its construction. The primary ‘V’ letterform is inspired by Hermes’ winged helmet (the Greek god of speed) - creating a sense of motion and direction when placed on the golf ball itself as a shorthand brand motif. The accompanying letterforms follow the same aesthetic cues to form a distinctive wordmark, projecting a dynamic sense of flight.
