Puresport

Brand identity & packaging design for one of the UK’s most popular ranges of CBD and wellness products.

Brand Strategy
Branding
Visual Identity System
Packaging Design
Web Design Direction
Studio Photography

Puresport was created to be the world's first range of natural products certified for drug tested athletes. Founder and ex-international rugby player Grayson Hart’s vision was to use the brand to introduce the wider world to the power of innovative, science-backed and truly effective natural products.

The new brand identity for Puresport looks to capture the essence of the brand’s sporting roots while offering a flexibility in usage, enabling the brand to speak in terms of health and wellness as well as performance. Each product is differentiated by a variation of pattern and colour. The patternwork’s geometry makes a visual nod to the aesthetic of a running track when repeated.