Field of Play Field of Play


Puresport was created to be the world's first range of natural products certified for drug tested athletes. Founder and ex-international rugby player Grayson Hart’s vision was to use the brand to introduce the wider world to the power of innovative, science-backed and truly effective natural products.

The new brand identity for Puresport looks to capture the essence of the brand’s sporting roots while offering a flexibility in usage, enabling the brand to speak in terms of health and wellness as well as performance. Each product is differentiated by a variation of pattern and colour. The patternwork’s geometry makes a visual nod to the aesthetic of a running track when repeated.


Brand Strategy

Joshua Heares

Artwork Production

Matt Kitto


Kirsty Dawn


Grayson Hart
Rebecca Di Mambro
Daniel Temm



Klim Type Foundry


Forgotten Shapes

Recent Work

Porter James Sports

A playful hand-lettered monogram to coincide with the fashion brand’s new collection.

Wild Bloom

Visualising the essence of spring through digital abstraction.