Combining pragmatic design process with adventurous thinking to produce work which elevates and endures.


Field of Play is the creative practice of designer and animator Elliot Stansfield PDINZ. He looks to create identities which are bold, thoughtful and engaging. He believes in the transformative power of design and motion, collaborating with businesses and brands who are motivated to forge a new future for their industry.

Whilst Field of Play is led by Elliot, many projects feature a number of trusted collaborators and specialists including strategists, photographers, copywriters, sound designers and more. Wider teams are built to suit the specific needs of a project if required.


Brand Strategy

Naming, strategy and market positioning prior to development of brand concepts.

Brand Identity

Design of dynamic brand identity systems which are bold, thoughtful and engaging.

Motion Design & Animation

Motion graphics for brand & campaign across web, social media and technology.

Packaging Design

Conceptualisation and design of packaging for a variety of products.

Web Design

Design and art direction of responsive websites using the latest technology.

Wayfinding Systems

Design of wayfinding systems to support intuitive navigation of physical spaces.

Digital Artworks

Bespoke digital art pieces (animated and static) for installation and public display.