Combining pragmatic design process with adventurous thinking to produce work which elevates and endures.


Field of Play is a New Zealand based design and motion studio led by Creative Director Elliot Stansfield PDINZ. We look to create identities which are bold, thoughtful and engaging. We believe in the power of design and actively seek to collaborate with businesses and brands who are motivated to forge a new future for their industry.


Brand Strategy

Naming, strategy and market positioning prior to development of brand concepts.

Brand Identity

Design of dynamic brand identity systems which are bold, thoughtful and engaging.

Motion Design & Animation

Motion graphics for brand & campaign across web, social media and technology.

Digital Artworks

Bespoke digital art pieces (animated and static) for installation and public display.

Packaging Design

Conceptualisation and design of packaging for a variety of products.

Web Design

Design and art direction of responsive websites using the latest technology.


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