Packaging and campaign imagery for a biodegradable golf tee made of up-cycled coffee grounds.
The Vollē Golf 'Coffee Tee' is a biodegradable golf tee made of up-cycled coffee grounds and biomaterial. This revolutionary golf tee helps minimise coffee wastage whilst also cutting out wood and plastic from the production process. A giant leap in sustainability within this space, offering players a truly environmentally conscious alternative to the plastic and painted tees which litter courses across the world.
Naturally, the packaging is designed to capture the essence of the product and paid homage to traditional coffee packaging - photographed in a beautiful espresso hue set amongst coffee beans to create an engaging series of campaign images.
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Motion graphics and digital art for Air New Zealand's 2023 Tūhono Awards.