The Drum Studio

A kinetic brand identity shaped by percussion and rhythm to inspire the next generation of musicians.

Branding
Visual Identity System
Motion Design & Animation
Print Collateral & Signage

A kinetic brand identity shaped by percussion and rhythm to inspire the next generation of musicians. The Drum Studio (previously Auckland Drum Studio) is a dedicated place of learning and development for all types of drum and music enthusiasts. The new visual identity captures the joy of turning kinetic energy into sound.

Three distinct patterns were produced to reflect key elements of the drumkit, and serve as colour coding for different skill levels (beginner, intermediate and advanced). The brand elements come to life in motion, with animations inspired by the vibrations and movements of the drumkit.